25A – What’s Next?

Existing Market. 

For these interviews, I continued to get positive feedback and supportive potential customers that were very intrigued about my business idea. They loved the idea of a bus system that they could use whenever and the prices seemed very fair to them.

Some ideas they had were to include a few buses that would try off post to the neighboring city that has more stores and restaurants. They also mentioned only running these buses during the weekend as there would be less travel on post due to everyone being off work and having these additional buses would provide additional revenue for the bus system on the weekends.

I loved the idea of including buses that run to the neighboring cities on the weekend! I thought it was a great idea and would definitely give people a way to travel off post as well. I think this would be more successful as a weekend thing due to the travel distance and limited people traveling to these places during the weekend.

New Market.

For this part of the assignment I decided to focus on individuals who are poorer or have less money than the average person I am targeting. I think that we should included discounted prices for people who are in financial situations that have caused them to lose travel. For instance, with the Coronavirus, many people were left without jobs and people may not have been able to pay for their car insurance and may not be able to drive. With this, we could offer these individuals a discounted price for bus tickets to help them with their situation.

I interviewed a single mom who has had her hours cut due to the Coronavirus and someone who has lost their job due to the Coronavirus. Both of these individuals thought the bus system was a great idea and it would help them do simple things such as going to the grocery store. It would also allow them to go to job interviews and go other places on post that they wouldn't have been able to do before.

I really enjoyed doing this assignment as it allowed me to hear the opinions on many different people that I may have not thought about otherwise. I definitely think having discounted prices for these individuals is very important, we'd just have to figure out how to assess their financial situation.