Interview #1
In this first interview I spoke with a lower enlisted soldier who has not had a car for a couple months. He stated that he does not have enough money to buy a car. When choosing his mode of transportation he wants it to be reliable, inexpensive and easy to access. He usually gets rides from his coworkers or friends since this covers his main concerns. He said he might regret using public transportation if he later found a cheaper alternative.
Interview #2
My second interview was with another lower enlisted soldier who has just arrived to this post. She said she plans on buying a car but would love public transportation in the meantime. As of right now she catches rides from friends but they are not very reliable. She said she doesn't mind spending a bit of money as long as it's reliable. She said she would not regret using public transportation if she arrived to her destinations on time.
Interview #3
In my third interview I spoke with a lower enlisted soldier who owns a car but likes public transportation to save money. He said if public transportation was offered, he'd use it over his car as long as it was reliable. He doesn't want to risk getting to work late. He said he would only regret using public transportation if he was late to work.
Conclusion
The main concerns of these potential customers are the price and how reliable it would be. If all these things can be managed then it would be a great success. Although, if another forms of public transportation comes on post, it might be competitive.
Hi Heather. It looks like your interviews were very informative, and were useful in determining how you should sell your product. I agree with you in the cat that you would have to make your bus system very reliable, and cheaper than competing bus systems or using a car. Ensuring efficiency while keeping the service cheap may be tough, as you will have to keep the buses in top condition in addition to paying the drivers.
ReplyDeleteEach one of your interviews seemed to give you a great perspective on your buyers. Having had to rely on public transportation for getting to campus in time for classes, I understand the concern of the third interviewee. To make it to class on time I had to leave my apartment at least an hour before the class started. This was definitely the cheaper option, but I usually ended up driving my car to make sure I was on time. Once the transportation service started using an app to track where the bus was, it did become more reliable and easier to use.
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