This week, I interviewed three individuals who I believed who would have need for another way of transportation.
The segment I chose was lower enlisted soldiers.
The first soldier I interviewed was a PFC who has been here for a little over a year. During this time he has gone on a 9 month rotation and has since bought a motorcycle as this is all he can afford because his insurance on a car would be too high. He states that he does not have a need for a bus system under certain conditions but once it starts to rain or snow then he is in high need for another mode of transportation. He states that when it is raining or snowing he often has to find rides from his friends or people that live nearby.
The second soldier I interviewed was a PFC who has also been here for a little over a year. He has not bought a car because he can not get approved for a loan because he has no credit. He states that he has no support from his family and is unable to ask them for help in buying a car. He states that he is in need for a bus system many days of the week because he always gets a ride from someone else and feels bad. He stated that he pays this individual gas money but would feel better being able to use this money for a bus system and not have to rely on someone else.
The third soldier I interviewed is a private who just got here a couple months ago. She is married and lives with her husband on post who is also a private. She stated that they share one car because their insurance would be too high if they had another car. She stated that she does not have the need currently because her husband is away but once he gets back, it'll be difficult to get to work because they work on different sides of post and it takes them 30 minutes to get from one of their works to the other. She stated a bus system would be extremely helpful because she could use this when her husband uses the car and vise-versa.
In terms of lower enlisted soldiers, I believe they have are very strong need awareness and often have no other way to help their need than to find a ride from a friend or their superior. I believe this resource would mostly be used by lower enlisted soldiers on a daily basis but would also occasionally be used by others.
Hi Heather, Your interviews brought up great points, I didn’t think about, like insurance being too high or owning a ride (motorcycle), but can’t drive it when it’s raining or snowing. I feel targeting lower enlisted soldiers is the ideal segment of your market, as they are probably the most in need. But the beauty of your idea is would benefit any one with the need.
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